Website & Ads: Peoria Playhouse

project: Create the identity and launch campaign for the new Children's Museum that is to be built in Peoria Illinois.

solution: The five characters created represent each of the exhibits in the Peoria Playhouse. These characters would appear throughout the Playhouse both in signage and also as real life characters that children could meet and experience the exhibit with. Throughout the campaign and the website, there are many games and activities children can participate in. All of which, use a hands on approach to encourage children to experience the world around them through virtual devices.